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churn reasons

Sponsor loss is a weak excuse for churn

June 1, 2016July 29, 2019 ~ Don MacLennan ~ 6 Comments

TLDR: Ask a B2B customer success leader how they track their reasons for churn, and they’ll generally have 4-8 reason codes. “Sponsor loss” is almost always one of them. But is sponsor loss really a valid reason? Continue reading →

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