Connecting social media to business results

My former colleague Jill Hunley and I presented at a social media analytics conference a few weeks back.  We were talking about ways in which social media efforts can be linked to corporate results using Big Data analytics. It's nice to have others recognize the importance of this.  One of the audience members, Paul Costanza, … Continue reading Connecting social media to business results

This blogging stuff is hard work!

The data analytics guy in me makes me check my blog stats regularly.  The conclusion: the less frequently I write, the less daily visitors I get.  Blogs at a cadence of 5 days or less create a much larger readership than at a slower cadence. I struggle to think of something interesting to say every … Continue reading This blogging stuff is hard work!

My parents are on Facebook; I’m outta here!

I'm not the first to write about how parents' arrival on Facebook has driven their children elsewhere.  I wouldn't be surprised to see some other social media site overtake Facebook in popularity amongst teens and young adults .  Just as Facebook did to MySpace years ago. But for people over 25, Facebook is here to stay. Being a teenager … Continue reading My parents are on Facebook; I’m outta here!

Has Twitter replaced your newspaper? And a corollary: search is dead?

I used to be very dismissive of Twitter.  "What's its purpose?", I asked.  Until I had the following thought... A quick inspection of the Tweets I get suggests that about 70% of them contain URL’s.  Meaning, they are designed for me to go somewhere else for the full read. Which led me to thinking: are … Continue reading Has Twitter replaced your newspaper? And a corollary: search is dead?

More bloggery coming….

I guess I've assimilated too fast and adopted the European mode of not working in August.   Or in this case, not blogging.  To be fair, there's been the small matter of welcoming a wife and son to town, looking for an apartment and moving in.  I'm sure a future post will be about the joys … Continue reading More bloggery coming….

Blog secrets revealed!

The analyst in me couldn't help but do what I predicted in a prior post;  which is to analyze my blog's statistics. I started using the in-built analytic reports from WordPress.  (DISCLAIMER: none of the analytic tools I'll be talking about disclose the identity of the you the visitor.  So, I don't know who you … Continue reading Blog secrets revealed!

Is Twitter a road or a destination?

I wrote previously about social networking and why I do it.  Twitter is the one social networking tool I have avoided.  It just doesn't seem to offer anything to me. I don't know about the rest of you, but my attention deficit disorder hasn't yet worsened to the point of requiring me to read Tweets … Continue reading Is Twitter a road or a destination?