TLDR: Have you ever heard something like “Verizon is happy” or “Caterpillar is an escalated account”? These are someone’s attempts to personify a customer relationship. And it’s often meaningless bullshit.
TLDR: Have you ever heard something like “Verizon is happy” or “Caterpillar is an escalated account”? These are someone’s attempts to personify a customer relationship. And it’s often meaningless bullshit.