“Train the Trainer” is a terrifying term

TLDR: If you provide software, data services or other online services to businesses, you might be familiar with the term “train the trainer”.  It’s a time-honored approach to deploying software to new users.  It should also strike terror in the hearts of vendors.

If you believe, as we do, that adoption of your product is critical to customer retention and growth, then training might be the most pivotal adoption milestone of all.  If it’s so important, can you entrust it to your customer?

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