Product Adoption

Driving customer adoption can feel like herding cats

~ Don MacLennan ~ Leave a comment

TLDR: You defined the customer journey.  You onboard & train new users. You make support and knowledge resources available. And still, users don’t adopt your products in the timeframe and manner that you want.

To be great at driving adoption, we have to recognize that there’s no singular user journey.  Rather, there are many.  Get ready to herd some cats.

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The 5 measures of user adoption

~ Don MacLennan ~ Leave a comment

TLDR: Without adoption, there is no retention.

Of all the factors that lead to retention and upsell in subscription businesses like SaaS, adoption is surely the most critical factor.

If you’re going to improve adoption, you have to start with measurement. Here are the five measures you should track. Continue reading →