TLDR: I’ve written previously about how to turn Detractors into fans and Promoters into advocates using your Net Promoter℠ program. However, Passives are another type of customer altogether. Read on for three ways you can turn more Passives into Promoters.
TLDR: Advocates. References. Promoters. These customers are “gold” to your business’ ability to grow, and do so efficiently. However, the complaint I often hear is that there aren’t enough of them in hand. If you take a purposeful approach to your Net Promoter℠ program, you can meaningfully grow your advocate list.