TLDR: Without adoption, there is no retention.
Of all the factors that lead to retention and upsell in subscription businesses like SaaS, adoption is surely the most critical factor.
If you’re going to improve adoption, you have to start with measurement. Here are the five measures you should track. Continue reading
In Customer Success land, we’re starting to find religion around how critical customer onboarding and adoption can be. Continue reading
There’s a lot of talk these days about the “customer journey” and the need to define yours. Customer journeys can be a great way to lead your customers on a path to success. Continue reading
Don MacLennan | High Tech Yankee 