OK, so if you’ve been reading this blog then you’ve read me pose some basic (one could say stupid) questions about the domain I’m entering in my new job. For example, what causes someone to install my product?
I refrain from saying “buy” because we also offer a free edition; more on that business model in a later post.
I was reflecting on what triggers an act of installation. I came up with a few:
1. you just got a new PC and decide you need such a product. Also, maybe you didn’t want to pay $50/year for the product pre-installed on your machine
2. you got a virus or malware on your machine and install something to prevent it from happening again
3. your subscription to a product is coming due, so you decide to renew or upgrade or switch products
Why does this matter? Well, the user’s experience during these events is critical to understand so that a vendor can satisfy the user’s desired experience. Was it easy to find my product? Install it? Keep using it? Why would you be deterred from switching? Etc.
So, gentle readers, you are my guinea pigs. Can you think of any other “triggering events”? Keep it simple. I’m guessing there are 3-6 major ones in all.