Is there an “Expat persona”?

It’s been two months since I’ve moved to Prague.  By now, I’ve met a lot of expatriates from the U.S. and the U.K.  Prague is reputed to have 25,000 of us.

The first conversation with a fellow expat inevitably includes the question, “so, how did you land in Prague?”  The answers fall into three buckets:

1.  I came for love and stayed for work

2. I came for work and stayed for love

3. I came for adventure (sometimes this is code for “I came for the parties”) and stayed

The recurring theme to these conversations is that arrival in a new and different place set in motion a series of events they never expected.  And that they were universally glad it happened.  Given my fascination with change management, I’m encountering a group of people who somehow welcomed change when many of us don’t.  Or at least were open to where change would lead them.

Maybe that’s what the expats have in common.

Online usability: don’t be a Technorati

I wanted to get Technorati to list my blog in its directory.  You know, in my endless lust for readership.

After 30 minutes of wandering through various registration screens and online help, I then get the following email:

This is an automatically-generated email.

Thank you for submitting your blog claim on Technorati. Technorati will need to verify that you are an author of the site donmaclennan.wordpress.com by looking for a unique code. We have just assigned the claim token EKB27ZJVMJJB to this claim. Please visit http://technorati.com/account/ for more details, including how to use the claim token.

Thank you.

So you’re saying I have to write a blog entry about the code?  OK, here you go.  Are you happy now?

I understand their explanation about being spammed by systems, or whatever the problem is that required all of this verification.  Still, talk about a usability nightmare.  Why can’t I just given them my blog’s URL and let them figure out if it’s legit?

And they’re not alone in having poor usability.

One end of the spectrum is feature bloat.  Lots of capabilities, arranged in a confusing maze of navigation and task completion.  Think of complex installed software, or complex business applications thinking that they got simpler or became more “modern” because someone slapped on a browser for the UI.

Lately, the trend is towards extreme simplicity.  A few big buttons on the screen.  Huge fonts.  Maybe this trend is a reaction to the sins of the past.

The problem with extreme simplicity is that you can’t get much done.  Where are the features and functions?  Won’t I get bored of an application or a site if it doesn’t do much?

Why can’t we get usability right?

I think it all goes back to personas.  My friend Adele Revella has written nicely about buyer personas and practical ways to make and use them.  But as I read the user persona advocates, they seem to get all religious about their mission.  Do it “right” (as in, to great expense and time).  This ends up alienating those vendors’ executives who could make it an investment priority.

How to get practical?  At a minimum, there must be personas for the novice user and the experienced user.  In some cases, a novice mode and expert mode for each of multiple personas.

In my opinion, TurboTax has one of the best UI’s going.  Why?  If you have an uncomplicated tax life, you can navigate the system in a guided fashion in case you’re worried about overlooking something.  Once you’re more comfortable, you can navigate in a self-directed way and save a few steps.  This same metaphor applies to those who have more complicated tax situations such as rental properties, various investment incomes, divorces, etc.

TurboTax seems to me to serve four personas nicely:

1. simple tax life, wanting system-guided experience

2. simple tax life, wanting self-guided experience

3. more complex tax life, wanting system-guided experience

4. more complex tax life, wanting self-guided experience

Us software vendors talk more about using personas than we act.  Why?  Getting really good at usability is damned hard, expensive, and takes years to master.  Who wants to embark on an investment that will take years to pay off?  Other than Apple…oh yeah, look what it’s done for their business.

The case for better UI’s is rooted in vendor fear.  If you’re with a vendor, ask yourself or others in your company: what if our product or website is judged in the first 30 or 60 seconds?  Well, it is.  Users can understand almost instantaneously if a system was designed to delight them as individuals.  If you’re lucky, you won’t have alienated them  and will still have the chance to make other benefits of being a user become apparent in the next few minutes.  Like your price.  Or differentiation.

Vendors amongst us: go start scaring someone in your company.

Thing I love and (un)love about Prague

If you go back to my first blog entry, I predicted (planned?) that at some point I would write about the differences between life in Boston and Prague.  And that I would start passing judgment on those differences.  Mostly in jest.

A commitment is a commitment, so here goes.

LOVE

1. Beer.  Sausage.  Beer & sausage.  Sausage & beer.  If this isn’t the beer & sausage capital of the world, state your case.  I mean, the local hypermarket must have 40 varieties behind the counter.

2. Bread.  Your basic hypermarket beats the best artisanal bread store in Boston.  Hands down.

3. Countryside.  Green, rolling hills.  Unspoiled forests.  Lots of both.  If you are a cow, or a walker, you’re in heaven.

4.  Architecture.  Another obvious one next to beer.  Doesn’t matter.  It’s beautiful, revered and preserved.

From my flat...

5. Traditions.  Despite a lot of external changes imposed on the country in the last 70 years (first Nazism, then Communism, then global Capitalism), traditions endure.  Did I mention beer?  But also food, manners, the value of friendship and a healthy dose of cynicism/secularism.

6. Public transportation.  It’s everywhere and it’s cheap.  Subways, trams, buses.  You can live without a car.  Easily.

(UN)LOVE

1. Traditions.  I was told, not asked, that my dumplings would not be served at the same time as my Caesar salad.  They are not suitable together, according to some unspoken food tradition.

2. The damned coins you must deposit to obtain a shopping cart. Is 50 cents really a deterrent to theft?  Plus, I had a job at age 14 retrieving those carts from the far corners of the parking lot.  Why take those kids’ jobs away?  The best example was encountering this system in a grocery store located in a basement.  If you can smuggle the cart out via the elevator, more power to you.

3. Smoking.  If the UK can stop smoking in pubs, Czechs can too.

4. Service.  Somehow I long for the fake, plastic smile of the American server.  Many in the service sector here realize that it’s the customer paying the bills.  A few are still immune to this truth.

JUST PLAIN WEIRD

1. ZZSHMP.  This is the name of a local ambulance chain.  Imagine calling 911 and pleading for an ambulance.  Caller: “Help, send ZZSHMP!”  Operator, to co-worker:  “Wow, this dude must be gurgling blood.  Probably too late to save him”.

2. This logo.  Are they trying to sell smoked sausages or a means to extract tapeworms?

 

TV as we know it is dead

I started writing this post over a week ago.  I was going to write about the imminent demise of TV as we know it.

Then, I met a *very* senior person from Akamai over a long lunch.  I’m not a name dropper so I will refrain.  (If you don’t know Akamai, they run a massive, global content delivery network that optimizes the speed at which web pages, streaming content and files are served up to your computer.  Apple’s iTunes service, for example, utilizes Akamai for file downloads.  In sum, Akamai is sort of an Internet within the Internet).

We’ll come back to what the person from Akamai said in a bit.

My wife is a bit of a TV and Internet junkie.  Back in Boston, we had a media feast at home: Verizon FIOS fiber-optic service to our home.  Hundreds of TV channels.  Uncompressed high definition programming.   Tivo DVR.  20+ megabit per second Internet downloads and uploads.  iTunes for music and video.  2 terabytes of storage connected to a PC.  You get the picture.

I’ve been trying to figure out how to replicate that experience for her in Prague, while avoiding astronomical expense.  I knew that BSkyB would be happy to relieve us of $300/month for satellite TV, plus $1500 for a crappy DVR.  But I hate the extortionate pricing that cable companies seem to charge.  This led me to investigate what was available over the Internet without cable TV or satellite service.

What I found was pretty amazing.

The Internet already has most of your TV shows.

I started surfing U.S. web sites looking for shows to watch.  Cable networks (NBC, Fox, CBS et al) have lots of free shows online, as does Hulu.  And there’s Amazon, iTunes and Netflix with paid content.

I added up all of the TV shows that we could access on-demand across these free and paid services.  With one striking exception – live sport – virtually everything is available over the Internet as can be seen over Verizon FIOS or Comcast or BSkyB.

The promise of Internet TV.

The Internet finally gives the ability to match price with preference, one viewing at a time.  You need to see the latest episode of 24 in high definition on the night it aired on broadcast networks?  $2.99 please.  Willing to watch in standard definition tomorrow?  Proceed to FOX.com and stream it for free.  In this setting, we as users are given unprecedented control over what we watch and at what price.  Versus the alternative “all you can eat” $200/month fees of the cable companies.  Heck, you ignore most of what’s broadcast.

What you’re *allowed* to see over the Internet is a different story.

While surfing the free sites, on many occasions I was presented with a message to the effect of “sorry, you appear to be from a different country, so we won’t show this to you”.  If you live in the U.S., you can see free TV shows over the Internet that others can’t.  And in some cases, vice versa.

Thanks to a little luck, I discovered a service called “personal VPN” for $60/year.  Basically, this lets your computer appear to be located in a country of your choosing.  Problem solved.

Why the confusing mess?

Content creators, broadcast networks, cable networks and the cable service providers look to me like a pack of wolves that can’t find any deer to kill.  So they’ve set upon themselves.  Let me explain.

Content creators such as cable networks (Discovery, USA Network et al) and broadcast networks (Fox, NBC et al) are experimenting with ways to get around cable service providers (Comcast et al) in the U.S.  They have opened a Pandora’s box of sorts by showing free content on their own websites and by giving content to free websites like Hulu.  And their partnerships with Internet services like Amazon, Netflix and iTunes are starting to pay handsomely.

Clearly, content creators have broken ranks with their traditional routes to the consumer.

So, why the disparity elsewhere in the world?  Meaning, why should the fact that I’m in the Czech Republic somehow limit me from seeing that same stuff?

Partly it’s greed.  If you are a content creator, you want to charge every cable or satellite provider the world over for your content.  You get very concerned about free viewers who should have been paying their local cable company instead (and your royalties).

Partly it’s because the experiment has only just begun.  If content creators can bypass networks elsewhere in the world in favor of the Internet, they will.

Where do the advertisers factor in?

Internet TV now has the ability to insert ads dynamically on the basis of who you are and where you’re from.  No reason I can’t watch an episode of “Glee” and see an ad for a concert in Prague.

Advertisers love precise targeting, so they are rooting for Internet TV.  They will really steer the game once critical mass of viewership arrives.  This is not good for the next lot.

What about the cable service providers?

I suppose they are having a moment of panic, as their service gets reduced to a dumb pipe of high-speed Internet connections.  That’s worth $40/month to a consumer, not $200.

They are holding onto live sport as the thing we’re willing to pay $200/month for.  It’s a last stand, in my opinion.

Comcast is having an “oh sh*t” moment and will pony up $30 billion to buy NBC Universal if the regulators let them.

Ironically, Michael Armstrong tried to do this over 10 years ago at AT&T when they owned much of Comcast’s current cable TV franchises.  And he got fired for the effort.   The man had vision but a crappy sense of timing.

How soon is now?

Based on the experiment the content creators are running, they must believe that they can tap greater revenue by letting consumers pick and choose what they pay for in tiny increments.  And they must believe that the user personas that have funded the industry to date – my household and our $200/month peers – are dwarfed by those who spend $50/month and would gladly spend $75 if they saw value for money.

It’s a complex equation because lots of other variables apply: household broadband penetration, HDTV display penetration, home computer penetration.  For those doing the math, apparently the combined penetration rates are reaching critical mass.

Back to the Akamai meeting.  I told my colleague that I assumed Internet TV was explosive as a growth driver for his company.  His response surprised me as seeming nonchalant.  He said something to the effect that it’s the future but it’s only just arriving.  We then laughed about how all of this crap was predicted 10 years ago (see Michael Armstrong above) and is only now materializing.

Conclusion.

After my meeting, I reflected on why the transition to Internet TV isn’t happening faster.

My conclusion?   We as consumers control the transition.  And that consumer behavior is governed by inertia.  Consumers are not yet motivated en masse to switch to something better or different.  But they will be.  Just as influencers lead technology adoption in every other way, so too will they do it here.  One living room demo at a time.

Eventually, we will all demand the same experience: on-demand, HD quality, huge selection, live streaming, download & store, TV content plus movies, etc. etc.  Cheaply or at least cheaper.  If we’re going to tolerate adverting (which we must), we’ll like it a lot better when it’s targeted appropriately to us.  Google has proven the premise with Internet search.  Internet TV will be no different.

So why is TV as we know it dead?  In the end, the Internet is the only way to satisfy all of your needs at once.

 

Is Twitter a road or a destination?

I wrote previously about social networking and why I do it.  Twitter is the one social networking tool I have avoided.  It just doesn’t seem to offer anything to me.

I don’t know about the rest of you, but my attention deficit disorder hasn’t yet worsened to the point of requiring me to read Tweets all day long while sitting in meetings, eating lunch, playing golf or whatever.  I don’t (yet) need to process 140 characters as they arrive throughout the day.

What I have seen is a lot of Tweets driving traffic to websites such as blogs, social networking sites and media sites.  In this regard, maybe it’s a useful tool to touch a large network of people and drive them to somewhere else.  Maybe Twitter becomes the “push” (as in, I alert you) equivalent to Google’s dominance over “pull” (I find you, or it).

Hmmm, maybe now I know what I want out of Twitter.  Follow me on Twitter here and let’s see what happens.

“Push” technology.  Yikes, I’m reminded of Pointcast from the 90’s.  Still a pretty good app as I recall.

Twitter users out there: are you using it to drive people to sites, or to keep them informed using Tweets alone?

Creating the brand called Me (or, “a middle-aged dude embraces social networking”)

Originally, I started this blog to ensure that professional friends in Boston wouldn’t forget about me.  After all, it was my wife’s and my intention to return to Boston in a few years’ time.  And I wanted to be sure that my network of contacts remained alive and well.  I knew that this network would be a huge determinant of my future job prospects in Boston.

But blogging has grown into something more.

First, I realized that on Facebook, I have personal friends, family and some friends borne of business relationships.  And that many of my blog readers come from that community.  In fact, I occasionally post links to a blog entry on Facebook if I think those friends will enjoy it.

Then there’s LinkedIn.  My first foray into social networks years ago.  Here, a combination of close and less close business relationships.  And another source of blog readers.  So I occasionally post links to blog entries here, too.  But for different reasons, such as blog posts that are strictly business in nature.

Once I got my blogging underway, and experimented with driving readership from networks on Facebook and LinkedIn, I couldn’t help but be me;  I started measuring the blog traffic, using basic tools that come with the blog software. You think about what types of posts cause people to leave comments.  Or what days of the week solicit the most visitors.  Etc. Etc.

Then, the inevitable.

The narcissistic, indulgent, inevitable event: you Google yourself.  “Why can’t anyone find me on Google?!?”, you wonder.  Like it’s somehow important.  Then you start learning about search engines and how they do, or don’t, show you in the results.  “Who the hell are these other Don MacLennans”? It’s not like it’s a common name, after all.

By now, you realize the self-involved, slippery slope you’re hurtling down (how’s that for alliteration?).  And you must arrest your slide.

Why, after all, are you doing this?

And that’s when you realize you have entered the business of brand management.  Everybody has a brand.  We just call it “reputation”.  And we are constantly defining our brand on the basis of how we use social media.  Sure, uploading photos from the weekend, or teasing a friend online, are innocent acts of Facebook-ing.  But if you’re like me, you probably have members of your network that could somehow affect your business reputation too.  You start thinking a bit more clearly about which networks to join, who you connect with in each, and – especially – what types of information you expose about yourself.

The articles are starting to show up in the media about remorseful 20-somethings who have learned to regret the extreme transparency of their online lives.  In the end, something personal got held against them.

Another anecdote: an executive of a former employer made liberal use of the online world to espouse his religious beliefs.  And wrote in tortured terms about how he saw his spirituality as being intertwined with his work.  Please.  Unless you happen to agree with his religious sect, this is not a good thing for his reputation.

So there are downsides to the online world.  But what about the upside?

Back to my original premise about staying in touch with Bostonians.  It seems to be working.  And I realize that if I invest in learning a little about these tools, I can control how I’m seen in the online world.

Meanwhile, I’m connected with hundreds of people I would not otherwise remain in touch with.   They are friends for a reason;  I like them.  I just don’t have time for each one at frequent intervals.   Too many phone calls and emails required!

By blogging, I am also deepening my network’s understanding of me.  Presumably, they see me as somewhat thoughtful, or funny, or cool to know because I live in a cool city overseas.

Therefore, my “brand” is growing, and I am (mostly) in control.  I bet it pays off.

Battling the bureaucracy, one postal package at a time

I spent four hours last week trying to “liberate” some boxes from the Czech postal service.  It was an enlightening experience that took me deep into the bowels of a bureaucracy.  Don’t get me wrong; this isn’t just about a Czech bureaucracy.  Every nation has them.  But thanks to Ceska Posta, I have the following stories.

My wife took pity on me by sending some boxes by air mail, well in advance of our house stuff’s slow trip by boat from Boston to Prague a few weeks from now.

Weeks after the packages were sent, nothing showed up at my apartment.  The manhunt began…

1. Using an online track & trace (in English thankfully, but with nicely mangled phrases), Ceska Posta informs me that for some packages they had attempted delivery. And that others were in some sort of customs process.

No notice had arrived in my mailbox about this.  Why?

  • It turns out my name wasn’t on any mailbox at the apartment for the first few weeks of tenancy.  Why?  My employer rented a short-term flat on my behalf, so their name was on the lease, though I was a named sub-lessor.
  • Mysteriously, my name shows up on a mailbox a day later without my asking.  I use my key, but it won’t open.  Why?  The property managers put my name on the wrong box.
  • That night, I open the mailbox and voila!  Notices from the post office start spilling out.
  • Some of which say (when translated by a co-worker) that items will be returned to sender within days.

Yikes!  The clock is ticking.

2.  Online track and trace had its own arcane messages.  Herewith is one:

(begin)

Posting number of an item affixed in the Czech Republic: CV911110562VV.
Item was posted on 22.04.2010.
Item was on 24.04.2010 dispatched to the Czech Republic.
Item was accepted on 27.04.2010 at the Office of Exchange 22000 – pošta Praha 120.
Item presented to customs clearance on 27.04.2010.
The item stored at the Office of Exchange 22000 – pošta Praha 120 on 05.05.2010.
Customs clearance discontinued on 05.05.2010. Addressee called upon cooperation (my emphasis).

(end)

“Called upon cooperation”?  Holy sh*t!  What kind of meeting for “ko-operation” am I invited to?

3.  An empathetic co-worker agrees to accompany me to the two post offices where my stuff is being held.  I think his role in our office is a “fixer”, as he seems to relish the forthcoming fight with the bureaucratic machine.

4. We get to the first building.  Outside of office “A” there are chairs.  People are nervously pacing the hallway.  A chime sounds, and the next party is invited to enter.  We enter, only to find another set of chairs, there for no apparent reason.

The sheaf of official notices is presented.  We are directed to office “B” down the hall.

In office “B” several supporting pieces of paper are retrieved from a file.  They are stamped in multiple places and given to us.  We are invited to return to office “A”.

In office “A”, my passport is requested for review (your passport is asked for everywhere.  I’m waiting to be asked for it in a coffee queue).  I’m asked for a copy of my lease.  Thankfully, I had read up on the topic of immigration and knew that proof of accommodation was another common requirement for various government processes.

The official then asks for me to fill out an affidavit that these are personal belongings, meant to accompany me as a (now semi-official) resident.  The purpose of which is to avoid any customs or excise fees.

However, there is no form.  Instead, the official pulls out a binder and begins reading phrases, which my Czech co-worker is furiously writing on a clean sheet of paper.  My affidavit is thereby constructed.

Some of the other documents are stamped.  By then, these papers are a sea of ink; there had to be 10 stamps on each.  We are asked to proceed to office “B” for further processing.

After more furious stamping in office “B”, we are done.  Four of my 8 boxes are released.  They are crushed, and wrapped like mummies in Ceska Posta packing tape in an apparent effort to stop the contents from spilling out.

“Have a nice day!”, everyone says to each other in pleasant, singsong tones.

5.  Off to the other post office, located in my neighborhood.  Apparent, these four boxes passed through customs without any affidavit needed.  Though the contents we nearly identical.  A little while later, after struggling with a computer system from a bygone era, the clerk presents the packages.  Crushed.  Mummified.

“Have a nice day!”

6. Two more boxes were still being processed by customs.  I asked my co-worker if he wanted to bet on the outcome: would they both pass customs and proceed to the neighborhood post office?  Would they require another visit to the affidavit-takers?

NE!  (No.)  One box went to customs for affidavit-retrieval, and the second to the neighborhood depot.  The arbitrary processing was a beautiful thing.

7.  So why does this bureaucracy still exist?

One has to keep in mind the central role of the Czech post office and its legacy as the main interface to the government on many matters.  For example, you can still go to the post office to pay your rent, utility bills, mobile phone bill, etc.  They are in effect the central payment processor for the whole economy.

So the post office is designed to remain involved.  Processes are designed to ensure full “utilization” of its employees.  Ceska Posta was never, and is still not, about getting money from you.  Such is the legacy of the communist era.  Heck, this whole experience of mine cost me nothing in fees but for a few taxi rides.

No, it’s about ensuring the bureaucracy justifies its existence with mandatory, arcane policies and processes.

And that, my friends, we can find in our governments the world over.

Oh yeah, for a “documentary” on how this all works, watch the movie Brazil

Postscript:

My wife, in parallel, had sent a desperate email to a general mailbox at Ceska Posta.  In it, she made a plea for help in locating the boxes and telling us how to get them.  Days later, a thoughtful reply arrived.  The email had been forwarded through multiple people.  It was clear that with each reading, someone had made an effort to get it to the right person.  They might be working for a bureaucracy, but they’re nice people.

Building executive trust

Reading this blog entry prompted me to think more about the topic of building executive trust:

http://www.buzz22.com/2010/05/evidence_based_product_management/

Product managers require trust as currency to do their job of driving the investment of scarce product development resources for optimal financial result.

How to build that trust?  Following are some approaches I’ve seen in others and used myself.

1. He who has the best data wins (usually)

Yes, that means having good evidence of market demand.  But it goes beyond that, to having the analytic skill set to find meaning in multiple data sets and in seemingly contradictory information.  And, it’s about choosing the relevant data to influence priority, and which data to ignore.  Don’t cherry-pick to support your opinions; you will be found out.

2. Start small

Whatever relationship you ultimately want with an executive should be based on incremental progress.  Find a low risk, low-stakes proposal to make.  Deliver on the recommendations.  Make sure they know the results.  “Lather, rinse & repeat” at ever-increasing scale.

3. Saving (executives’) face

My experiences in Japan bring home the true meaning of “keeping face” given its importance to Japan’s cultural norms.  It’s tempting to dismiss face-saving as being irrelevant elsewhere.  Do so at your peril.  Ask yourself, “what public stance has this executive taken that my recommendations could contradict?”  You’re apt to uncover the landmines and you must then decide whether to forge ahead or avoid the conflict.  Be careful to not position your data as being too authoritative, as this is a sure means to embarass an exec who has an entrenched, contrary position.

4. Courage

There are times when you need to stand up for what you believe in.  Show some conviction.  Pound the table a little bit.   When no clear face-saving landmines exist, this can be an effective play.

5. Change as a process

If your recommedation is a departure from the norm, pre-sell like crazy.  Lead people on a gradual process of undertsanding and accepting change.  Socialize your ideas as concepts with subordinates who would either influence an exec or know their likely reaction.  Before you go into any meeting with decision makers, know the outcome in advance.  Most proposal review meetings should be a ratification of what has been decided previously through concensus building.

What else has worked for you?

When is it o.k. to yell “Fire!” in a crowded theatre?

I mean yelling “Fire” metaphorically, of course.

I was reviewing a lot of market research this week about consumers’ attitudes toward computer security.  What’s amazing is that the all over the world, the blissful ignorance of threats prevails.  Mac users think only PC’s are targeted.  People in some countries believe that as long as they navigate to “brand name” web sites, they are safe.

What us computer security vendors know is that most everyone is exposed to threat of some kind.  But we (should) have a distaste for using Fear, Uncertainty and Doubt (yelling “Fire”) to motivate users to do or buy something.  Even just to install a free product.

So we’re in a Catch-22.

And the Internet isn’t going to change such that the threats go away.  Its arguably flawed design as it pertains to security was baked a long time ago, and inertia will prevail in my lifetime.

What to do?  Education without alarmism feels right to me.  Some of which comes from direct vendor engagement with a communityof users.  Think Facebook, for example.  And some of which comes from equipping “influencers” to help spread the word.

When I told people I was joining AVG, the most common response amongst those who knew the company was, “Yeah, I installed it on my parents’/uncle’s/home computer.”  Clearly, these  persons were key influencers over someone else’s computer if not their behavior.

I’m reminded of Malcolm Gladwell’s intense interest in the role of influencers.  I am too, as you’ve probably surmised from this and past posts.

My take is that influencers are apt to find you as vendor, not the other way around.  Somehow, they are self-selecting.  And they are born not made.  So, the role of the vendor is to make it easy for influencers to find and engage you.

So, should vendors yell, “Fire”?  No.  Let someone else do it for you.  They know best how to send the message in a way that is palatable to the target: otherwise innocent users.  Who said children can’t teach their parents something?

Impressions from a train ride

Czech countryside from a train

I made the first of many coming train journeys between Prague and Brno this week.  Life in the Czech Republic for now is a series of first impressions.  And the first impressions you get from a train ride can be quite different than a car.  Maybe I was in a reflective mood, but the things I saw led to further reflection on what it means to be part of the global economy today.

So here goes….

The landscape

The Czech countryside is beautiful; full of rolling hills that are especially green as it’s now Spring.  Little villages and hamlets are tucked in valleys formed by larger hills or small rivers.  Pastures surround others.  You can imagine a simple, agrarian lifestyle here.

However, many villages have small factories within.

What has become of the factories?

Reflecting on the villages led me to think about those factories.

One can imagine the fate and prosperity of the village as being tied to the financial health of the factory.  Certainly this was the case in Massachusetts.  Across the state,  you see evidence of bygone prosperity in the mill towns that were once leading the Industrial Revolution but have since been left behind.

It could be worse for the Czech factories.  After all, under the communist regime in Czechoslovakia, production (“produktion”?) was determined by the State.  So, a factory in many respects had its life assured so long as the apparatchniks decided so.

Fast-forward to today, where these factories at a minimum have to compete with any others in the European Union.  And perhaps the world.  How would they survive?

Business literature is full of material on the need to specialize in the face of global competition.  Perhaps one narrows the products offered to create a very strong niche.  Or uses skills resident in the workforce but applies them to another type of product.  I’ll leave it to you to explore the topic.

Change and change management

The more I thought about those little factories, the more I realized the role that change management would play in their survival.  Imagine the upheaval of changing the products that a factory produces, and the skepticism in the workforce that it’s needed.  Or disbelief that it’s even feasible.

What might be necessary might not be what happens.  Such is our innate resistance to change.  I’m willing to bet lots of those factories are making it: the ones that embraced change.

I’ve come to believe that virtually every business challenge is about change.  More specifically, the immense difficulting of change.

I’m going to leave it at that for now.  Change management is a rich subject, and I’ll be writing about it more.  In my own company, change is afoot with the arrival of non-Czechs such as myself.  So I’m getting the experience first-hand.

Stay tuned.